A list of questions to help you understand the problem space better, as you begin a new project.

🎞 Scenario

What triggered this project / idea? Is it in reaction to something that happened or in prevention of something in the future? Provide background context.

👤 Who is the user? What are they trying to do?

Describe the persona / archetype who is involved in this scenario and what are they trying to get done.

😫 What is the pain?

Describe the specific pain-points for both the user and the business. (functional and emotional pain)

🛣 When do they experience this pain?

Describe at what point in the user-journey / workflow does this pain occur? What are the triggers?

🔬 How did you know about the pain?

Describe how this observation was made - assumption, primary research, support tickets, analytics etc.

⛰ How big is the pain?

Quantify the pain. And, how does this affect the business?